They had full-size, moving, interactive mockups of the dinosaurs, plus several fossil skeletons:
So my new plan is, I want to do an all-dinosaur show - books, calendars, t-shirts, prints, you name it. I've already got a T-Rex available in my print store, and a handful of t-shirts already. Still a lot of details and strategies to be sorted, but I think this one's really got some potential - already sold one of the T-Rex shirts.
I'll keep you posted.